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Meet Rude-olph, the Red-Nosed Christmas Guru.

Rude-olph is our festive installation for Scotland’s most popular beer brand, Tennent’s Lager. He was designed and built from scratch in-house, using the artists, makers, hardware and software engineers that we have at Bright Signals.

Continuing Tennent’s ‘Here to Serve’ campaign, Rude-olph dished out much needed Christmas advice to punters around Scotland

The  wall-mounted reindeer was discretely voiced by Scottish comedian Des McLean in real time, dispensing gruff shopping and life advice on a tour of pubs around Scotland

The tour kicked off at The Raven in Glasgow, followed by The Black Bull in Edinburgh, Taybridge Bar in Dundee and the Bridge St Social in Aberdeen.

Read more about how we made it in our Rude-olph Lab post.