Equalise Love
To celebrate 50 years of Pride, online music streaming service Deezer wanted to show solidarity with and support for the LGBTQ+ community. Having one of the most diverse global music streaming catalogues available, Deezer tasked us with creating inspiring content connected to their brand promise: You bring the passion and we’ll bring the music.
Our insight centred around music being for everyone. And that every couple has a track that is personal and meaningful to them. Regardless of gender or sexuality.
The solution:
We took inspiration from the Deezer graphic equaliser logo to symbolise the concept. Because all love is equal.
We produced a series of short videos featuring real LGBTQ+ couples from across the UK talking about themselves and ‘their song’. Warm, insightful and inspiring.
Working closely with LGBTQ+ rights groups, we issued an open casting call for couples to come and join us at 4 studio locations across the UK. We chatted to each couple about themselves, their relationships, and most importantly ‘their’ songs, even getting a few to sing.
The video was teased in advance and launched in full on Saturday 6th July to mark the celebrations for London Pride. The video reached over half a million users and achieved over 130,000 video views in the first few days of going live.
