We live in a digital world.
A faster world.
In the battle for attention, this is what brands are up against. And with the explosion of channels, formats and choices, it’s harder than ever for clients to stay up-to-date and to know what will work.
A brighter way.
Our founders cut their teeth in high growth digital startups. Then we took that challenger mindset and designed Bright Signals from a blank slate. Different. Disruptive. An agency built for now, around four core pillars...
Let there be light.
We have entered the age of evidence - a marketing enlightenment fueled by groundbreaking progress in evolutionary psychology and behavioural economics.
We study and harness these advances to give our clients an unfair advantage.
Agency life experience required.
The evidence is clear: creativity and originality are the antidotes to the low-attention age. Our response is to recruit for cognitive diversity and to foster an open culture of collaboration.
This approach gives us more creative dots to join, which breeds more original ideas.
No silos. No egos.
Fail Small. Win big.
We were one of the first agencies in the world to pioneer a more agile approach to marketing communication. We harness the instant feedback loop afforded by digital channels – real time ‘signals’ – that enable us to test, iterate and improve on risky fire-and-forget campaigns.
Underpinning that is Bright Box, our approach to content customisation and rapid testing at scale.
Less guessing. More progressing.
Full service. Full funnel.
We deploy sophisticated, connected integration across the full funnel. From broad-reach brand advertising, through to performance marketing, and on to conversion optimisation or other behavioural change.
In between, we use machine learning to target and re-target. Matching messaging with audience intent.
Right content, right person, right time.
Does it work?
The proof of the pudding is in our work and the results we achieve. That's helped us grow every year since we started, while attracting some big brands for a small agency. And we're proud to say that almost all of them have approached us following a word-of-mouth recommendation.
The obligatory awards bit.
Since setting Bright Signals up we have won Scotland's most coveted digital marketing award more times than any other agency (5 golds, 4 silvers, in 6 years). As well as various other UK and international awards for advertising, integrated marketing, and social media.
Ok great, but what do you actually do?
- Brand development & brand strategy
- Digital strategy
- Content planning
- Creative development
- Research & testing
- Video & animation
- Web & app development
- Interactive installations
- Paid media management (social, display, PPC)
- Social media channel & community management
- Influencer marketing
- CRM/email marketing
- Testing & optimisation