Our challenge was to help Edinburgh Gin stand out and stand above a sea of hundreds of craft gins, and cheap flavoured imitators.
Edinburgh Gin only ever use natural flavours. And it struck us that conversely, our discerning target consumers live much of their lives though a synthetic phone screen.
What if we all paused. For just a moment, and appreciated the wonder of the world around us.
We took that idea and amped it, creating a captivating TV spot that carries the viewer on a non-stop journey through the world of Edinburgh Gin. From a field of flowers that seamlessly transforms into the dress of a Northern Soul dancer, to a statuesque rhubarb forest that leads to a magical glimpse of our home city. Then on to the fiery heat of a ginger ‘meteor’, and into a swirling serve of Edinburgh Gin on ice. Phew!