SWG3 Website

In a city that has art and music pumping through its veins, SWG3 is one of Scotland’s leading independent venues – a place where creativity, community, and commerce collide. They had outgrown their website and were looking to attract a broad demographic, from corporate clients seeking event spaces to ravers buying tickets for the next big event.

SWG3
DesignUX & UIWebsite development
SWG3 - desktop image hero

GOLD Winner of the Scottish Design Awards Interface Design - Incorporating website, mobile and app design 2024!

Creating a site that speaks to such a diverse range of users is no easy task and our first step was to look at their current vision statement: 

  • Where inspiration is infectious 

  • Where experimentation thrives 

  • Where memories are made

SWG3 needed an overall visual aesthetic that was worthy of their iconic cultural stature without compromising revenue. Using their vision statement as a basis for our solution, we included bold video headers that brought the space to life and showcased the multi-disciplinary nature of the venue. We used their arrow logo to provide a simple navigation tactic, guiding users throughout the site. 

SWG3-animated-arrows

The key to the "What’s On" section, inspired by print-programme layouts and typography, was to ensure it was easy to navigate across devices while managing large traffic spikes. 

SWG3 Desktop navigation

To enhance accessibility, we implemented a mobile-first style hamburger menu available at any point through a sticky navigation system. A full-screen navigation menu expands and contracts each section on mobile devices to access subpages, creating a design that is both bold and functional. 

SWG3 - desktop - what’s on
SWG3 - desktop news
SWG3 - Mobile images

With bookings happening directly on Ticketmaster, our sophisticated integration pulled data via the Ticketmaster API, allowing us to rapidly serve up-to-date information and complex filtering behind our visually striking, brand-led design. Instagram feeds were integrated directly into the homepage, giving a sense of the SWG3 buzz. Event pages were enhanced with YouTube and Spotify API integrations to bring event and artist content to life. 

 

SWG3 - Mobile - subpages

Everyone who comes to SWG3 knows it for a different reason, in a different way. It is a space for work, play, and everything in between; a place without limits. Our distinctive design created a unified, flexible platform that can adapt and grow alongside their ever-evolving brand identity and business goals.

Whats on desktop image

Communicating this vision and master plan was a crucial element of our project. Our design and digital solution have positioned and enabled SWG3 to continue thriving as a hub of creativity and community, ensuring it remains a vital part of Scotland’s cultural landscape. 

What started as artists’ studios in a derelict warehouse is now one of Europe’s most credible, loved, multi-discipline arts venues. Its next evolutionary step will see SWG3 expand into a major cultural destination and Scottish tourist attraction.