Mostly Haunted
We were asked to come up with an interesting way to launch a brand-new flavour of Magners cider: Dark Fruit.
Magners
The launch coincided with Halloween and so we planned a spooky experience at The Drovers Inn, one of the UK’s most haunted pubs.
Our ‘paranormal experiment’, left our audience of influencers and journalists clutching their pints in horror at a series of rigged tricks including a creepy recording from the pub’s ghostly ‘regular’ Anna.
The plethora of technical trickery, all conceived and produced in-house at Bright Signals, included:
A live time EVP (Electronic Voice Phenomenon) conversation with the ghost, achieved through a hacked analogue cassette recorder, Raspberry Pi technology and real time audio editing.
Fake power surges through a bespoke wired chandelier.
Hacked car locking mechanisms to move objects within the room.
A self-ringing spirit bell powered by remotely controlled electromagnets.
Hacked video cameras and infrared lighting to enable night vision.
The results of the elaborate pranks and the appearance of ‘Anna’ were hilariously haunting – Gaining over 100,000 views on its first day alone.
