Explore Mind Machine

Adventure travel company Explore challenged us to come up with a campaign to promote their new brochure.


Our research revealed that people spent almost as much time planning their holidays as they do on holiday. And a large percentage of them find the process pretty stressful. With 500 different itineraries to choose from, how do you pick the right one?We thought it would be fun to take all the stress out of holiday planning and help customers find their ideal holiday without even having to think about it. Instead, we’d read their minds.

Explore! pod

Our mind-reading tech measured participant’s stress and excitement levels while watching a series of holiday clips. Then we analysed their overall response and recommended the perfect trip for them.The machine toured around 4 locations and garnered massive nationwide press and radio coverage including an exclusive feature in the Mail Online, the most visited English-language newspaper site in the world.