Deezer - Equalise Love
To celebrate 50 years of Pride, online music streaming service Deezer wanted to show solidarity with and support for the LGBTQ+ community. Having one of the most diverse global music streaming catalogues available, Deezer tasked us with creating inspiring content connected to their brand promise: You bring the passion and we’ll bring the music.
Deezer
Our insight centred around music being for everyone. And that every couple has a track that is personal and meaningful to them. Regardless of gender or sexuality.
The solution:
We took inspiration from the Deezer graphic equaliser logo to symbolise the concept. Because all love is equal.
We produced a series of short videos featuring real LGBTQ+ couples from across the UK talking about themselves and ‘their song’. Warm, insightful and inspiring.
Working closely with LGBTQ+ rights groups, we issued an open casting call for couples to come and join us at 4 studio locations across the UK. We chatted to each couple about themselves, their relationships, and most importantly ‘their’ songs, even getting a few to sing.
The video was teased in advance and launched in full on Saturday 6th July to mark the celebrations for London Pride. The video reached over half a million users and achieved over 130,000 video views in the first few days of going live.
![Couple](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fnqn4j6j7562a%2F7bY0lCo4kkU1EHpHS05E1r%2Fb793540b5875466af2f847fa80af4d51%2Fimage_05.jpg%3Fq%3D80%26fm%3Dwebp&w=1920&q=75)
![Couple](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fnqn4j6j7562a%2F01tGMYuc8QWhaO0Xszf0X5%2F02dca32416855421a6a5f0a5f60c93d1%2Fimage_06.jpg%3Fq%3D80%26fm%3Dwebp&w=1920&q=75)