Wave
- Naming
- Brand strategy
- Brand development
- Website
Hello.
Naming, branding and website for a new experiential services agency that works with some of the biggest brands in the world.
The brief
When our existing award-winning field sales agency, McCurrach, asked us to help them create a new brand for their experiential marketing start-up, we jumped at the chance.
McCurrach felt restricted by being seen purely as a traditional field sales agency. So we began shaping an experiential spin-off focused on creating standout experiences for global brands including Walls, Heineken and Microsoft.
The work
We started with a naming brief to establish a brand name that resonated with the type of work they do.
Once we'd settled on "Wave", our focus was on building a flexible, exciting and engaging brand that the team there could really own and grow. We looked at everything from the brand mark and visual elements, to colour palette, campaign style, photography and tone-of-voice.
An engaging online experience
Delivering on Wave's promise of exciting, engaging experiences, the website had to live up to it.
Our fully responsive, Umbraco CMS-based website featured subtle, quirky animations, parallax scrolling and considered micro-interactions. The result was a digital experience that reflected Wave’s ethos and personality.
We also developed the tone of voice and wrote copy for key high-level pages, creating a cohesive experience both visually and verbally.
"Bright Signals named, developed and launched our new activation brand, Wave. The reaction from customers and colleagues exceeded all our expectations. Since launch, we’ve seen an increase in meeting requests, and our Italian partner now wants to replicate Wave in their market.
Thank you for keeping us focused, ensuring we leveraged the most from our investment and ultimately giving us a brand and website that helps us sell more."
Linda Gallagher, Activation Director, Wave