You've never experienced true terror until you've stepped onto The Night Bus
In one of our biggest productions to date, we captured the imagination of Tennent’s Lager’s target audience by juxtaposing the terrors of the Glasgow night bus with the notions of the Ghost Trains.
Driven by Scottish comedian Raymond Mearns, The Night Bus showcased some of the scariest sites you’ll see on the last bus home, with a final destination that is truly from your worst nightmares.
The Night Bus video was produced in-house at Bright Signals, from the initial concept through to scriptwriting, storyboarding, pre-production, filming and editing.
The video was a smash hit for Tennent’s with well over 2 million views plus a bunch of mainstream media coverage, making it the most viewed piece of content for the brand in 2017.