Building an inspiring message for Scottish SME borrowers

Our challenge was to develop an inspiring creative campaign that would build awareness of the LendingCrowd brand within Scotland while ultimately generating more borrower applications.

In order to be a success, our creative campaign needed to meet the needs of our audience, emotionally and functionally while also differentiating LendingCrowd away from the sea of other Peer to Peer lenders out there.

Our key insight was that all SME owners are aspirational. Therefore, our campaign needed to talk to the aspirations of SME owners and their businesses.

We created:

  • A Website
  • Social animated adverts
  • Social content
  • A brand video