Reading Travellers' Minds
Adventure travel company Explore challenged us to come up with an interesting new way for customers to browse their wide range of guided adventure trips. They have over 500 different itineraries ranging from cycling trips in Thailand to safari adventures in Africa and cultural excursions in Venice.
Research revealed that people spent almost as much time planning their holidays as they do actually away on holiday. And a large percentage of them find the process really stressful.