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We were tasked by our client s1jobs to devise and produce a new online activation for them – designed to engage users on the s1jobs site while also encouraging CV uploads/registrations on their website too. Something that was fun and interactive and would hopefully lead people who played the game to register or upload their CV after playing in an unobtrusive and organic way.

Our creative idea had to be compelling, interactive and ultimately had to tie-in with the current s1jobs Give You The Horn campaign but also move the campaign forward and expand on the concept we had already created for 2017’s slightly risqué TV ad campaign…

We set about producing a highly engaging and fun, slightly retro computer game whereby users are placed in an interview scenario and have to quickly respond to several quirky, Scottish, multiple choice questions and some fast-paced bonus rounds. We named it s1jobs Presents Interview Simulator! The interviewer, of course, was an animated, avatar 8-bit version of The Unicorn character we developed in the s1jobs ad campaign. The questions and answers often ridiculous…

After completing the ‘levels’ or rather answering the q’s and completing the bonus rounds, our Unicorn interviewer would let our game-player know with a dash of Scottish wit and humour what kind of Unicorn they really were based on their overall score and therefore how likely they would be to find a new job and unleash their inner unicorn on the career world with the brand’s online platform.

So, using the unicorn character we invented for the 2017 s1jobs TV ad, our resident design guru and video game geek, Tom, produced all of the retro visuals. From there, our dev team used HTML5 and JavaScript to create a game that would work cross-platform, across desktop and mobile, and which shared user results out over social channels.