Over the course of the 2016/17 SPFL season, we designed, developed, and managed an engaging series of social media content leveraging Magners’ sponsorship of Celtic FC.
Celtic fans live and breathe everything the club is about. To produce best results, content and activation had to capture the emotion, attitude, and sentiment of fans of Celtic towards the players, the manager, the results, and most importantly, the history.
Through research and interaction with online and offline Celtic fans and influencers – and close contact with The Club itself – we successfully captured the sentiment and feeling of the Paradise faithful throughout the team’s record-breaking season with topical, reactive content around match results and dates of historical importance. This resulted in a massive upshift in social engagements from the already impressive previous campaign and reinforced Magners position as a true, active, and supportive sponsor of Celtic Football Club.
Our work over the season produced 200,000 Facebook engagements, a 906% increase on the previous campaign. The season’s campaign also produced Bright Signals most successful piece of Twitter content ever generating over 3,500 retweets organically. Overall the work strengthened the partnership between Celtic FC, Magners Irish Cider, and Bright Signals.