We Created an interactive installation in support of Caledonia Best’s sponsorship of Scottish Rugby at Scotland’s home matches during the RBS 6 Nations 2017. This ensured Caledonia Best remained front of mind as the official beer of Scottish Rugby.

Rugby fans like to be at the heart of the action, as one with their heroes they see on the pitch. The scrum is one of the toughest and most pivotal parts of the game, and one many rugby fans never get the chance to experience…

We created a bespoke “Scrum and Have a Try” interactive installation: a fully branded 1.9 meter long, 800kg scrum installation with digital interactivity and a game element for the fans participating.

We engaged with over 1,500 consumers interacting with the installation at Murrayfield over Scotland’s three home matches in addition to tightly geo-targeted social media content to raise awareness of the install reaching over 38,000 unique users.